Veteran of purpose-driven corporations brings deep experience in environmentally acutely aware finance to Meati Meals, bolstering its mission to create a more healthy and extra sustainable meals system
BOULDER, Colo., February 5, 2024: Meati Meals, creator of cutlets and steaks produced from the corporate’s proprietary MushroomRoot™, at the moment introduced that it has appointed Phil Graves as Chief Monetary Officer, efficient instantly. Graves will oversee the capital expenditures wanted for Meati’s continued omnichannel enlargement, leveraging his expertise in serving to enterprises ship optimistic environmental and social influence alongside revenue.
“Phil understands tips on how to drive a purpose-driven enterprise that additionally delivers on revenue, and this ingenuity is invaluable for short-term successes and our long-term mission,” stated Tyler Huggins, CEO and co-founder of Meati Meals. “As Meati builds on an amazing inaugural yr establishing MushroomRoot as a brand new, profoundly nutritious and sustainable protein, Phil’s experience can be a welcome addition to our government staff.”
All through his profession, Graves has specialised in company finance for corporations devoted to having optimistic impacts on folks and the planet whereas reaching profitability. He joins Meati from Wild Thought Buffalo Co., the place he served because the CEO for almost two years and helped develop the corporate’s footprint and mission of environmental regeneration and meals system sustainability. Beforehand, he served because the Chief Sustainability Officer and basis president at Bass Professional Outlets; the VP of company improvement at Patagonia and founding father of its company enterprise fund, Tin Shed Ventures; and board member for the Middle for Accountable Enterprise on the Haas Enterprise College of the College of California, Berkeley.
“Meati’s progress over the previous yr has been astonishing, however what I discover extra spectacular is their continued dedication to the sustainable improvement of MushroomRoot as a brand new meals and Meati Meals as a business success,” stated Graves. “My expertise at corporations like Patagonia and Wild Thought taught me that prioritizing sustainable practices can enhance the monetary backside line, and Meati’s MushroomRoot provides unprecedented innovation alternatives and thrilling income potentialities. It’s an excellent alternative to enhance our meals system in deep and lasting methods.”
Meati has skilled important progress over the past yr, together with closing an oversubscribed Collection C elevate of over $200 million and increasing into 3,000 retail places nationwide, together with Complete Meals Market, Meijer, Cub Meals, Sprouts Farmers Market, The Large Firm, Save Mart, Lowes Meals, Contemporary Thyme and, most just lately, Tremendous Goal. The 4 SKUs within the Eat Meati® retail product line are constantly among the many high performers within the animal-free meat class total and have helped develop the class by as many as 1,200 foundation factors for early business companions.
About Meati Meals
Based in 2017, Meati Meals is working to maximise the boundless potential of MushroomRoot, a complete meals plucked from nature and cultivated with a modernized model of historical processes which have helped protect Earth’s ecosystems for millennia. Eat Meati, the debut product line from Meati Meals that includes cutlets and steaks produced from MushroomRoot, is accessible in 50 states and greater than 3,600 places. The merchandise can be found at Complete Meals Market, Sprouts Farmers Market, Contemporary Thyme, Meijer and Tremendous Goal places throughout the USA, and the corporate continues to develop its class management by retail and meals service partnerships.