Consumers Struggle to Pay for Food, but Enjoy At-Home Cooking: Attest

Consumers Struggle to Pay for Food, but Enjoy At-Home Cooking: Attest
African man use cell to go looking cooking recipe on-line

People are nonetheless looking for methods to save lots of as meals costs proceed to rise. Virtually six in 10 customers surveyed by Attest are dealing with at the least some difficulties affording meals, with almost 10% struggling considerably.  

Discovering the shops with the most effective costs is a technique customers are dealing with prices. Among the many almost 70% of customers who stated they store at two or three completely different supermarkets for groceries, greater than half accomplish that to economize, get higher offers, or use coupons. 

Even when simply as an occasional deal with, many customers nonetheless often seize takeout, with most getting takeout meals one or two occasions per week (32%). However cooking at house is the norm. Greater than eight in 10 People often eat meals they prepare dinner from scratch, with 43% expressing a love of cooking and one other 43% saying they’re comfy with it. 

To seek out inspiration for his or her meals, customers mostly flip to recipe websites or apps (36%) and social media (29%). Solely 11% use cookbooks. And whereas many respondents personal microwaves (85%) for fast meals, a stunning 26% don’t personal full-sized ovens and 27% don’t have freezers. Notably, air fryers have gotten a well-liked equipment, and 58% personal one. 

Many People aren’t quick on time on the subject of cooking both. Roughly third-quarters of respondents really feel they’ve ample time to prepare dinner, leaving simply 23% with little or no time to prepare dinner. Being pressed for time is extra frequent amongst Gen Z customers, nonetheless, with almost 30% struggling to make time for cooking. Because of this, pre-prepared meals is the first food plan for 41% of this era, presenting a possibility for meals manufacturers.  

For extra insights on how customers are managing meals costs, see the total report.

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