Hollywood is on the verge of introducing a Mattel Cinematic Universe after the monumental success of Greta Gerwig’s Barbie!
With Barbie blowing up the field workplace larger than Christopher Nolan’s Oppenheimer, the world-famous Mattel toy firm is able to push the button on launching a Mattel Cinematic Universe. Barbie’s success is a golden ticket for Mattel. The Greta-Gerwig-directed comedy, powered by feminism and the colour pink, provides Mattel the arrogance it must carry 14 of its iconic toy properties to the silver display. Whereas some might roll their eyes on the considered a Magic 8 Ball or Polly Pocket film, do not forget that Barbie is radically completely different than something we might have anticipated. If Mattel applies that stage of care and threat with its different properties, moviegoers may very well be in for one thing distinctive and entertaining.
Whereas Gerwig says she’s placing Barbie again within the field to deal with different prospects, Mattel is open to creating sequels for the blonde bombshell and her eclectic group of buddies.
“Barbie, as a model, has many alternative iterations. The product traces of Barbie is a really broad model. Along with the principle Barbie determine, she has household, she has a whole lot of parts round in her universe,” Mattel CEO Ynon Kreiz instructed Selection. “It’s a really wealthy universe… It’s a really broad and really elastic model, by way of alternatives.”
“On the outset, we’re not saying, ‘Okay, let’s suppose already about film two and three.’ Let’s get the primary one proper and make {that a} success,” Kreiz clarifies. “And when you try this, alternatives open up in a short time, as soon as you identify the primary film as a profitable illustration of a franchise on the large display.”
Mattel is actively growing an outrageous slate of diversifications primarily based on its intensive and historic toy line, together with a live-action Barney film produced by Daniel Kaluuya, a Polly Pocket film from author/director Lena Dunham starring Emily in Paris actress Lily Collins, a Sizzling Wheels characteristic produced by JJ Abrams, and a Rock ‘Em Sock ‘Em Robots movie written by Ryan Engle and starring Vin Diesel. Different diversifications embody initiatives primarily based on American Woman, Magic 8 Ball, Masters of the Universe, Main Matt Mason starring Tom Hanks, UNO, Wishbone, Matchbox, Thomas & Pals, View Grasp, and Christmas Balloon.
Whereas Mattel’s initiatives stay paused in the course of the WGA and SAG-AFTRA strike, items are nonetheless shifting across the board. As soon as negotiations settle, Mattel may very well be able to fast-track what’s ready to go.
What do you consider Hollywood embracing a Mattel Cinematic Universe? Is Barbie lightning in a bottle, or does Mattel have the potential to launch an MCU-style period of flicks impressed by toys, board video games, and extra? Which of the initiatives talked about above would you most prefer to see? Tell us within the feedback part beneath.